[Reporter Lee Kwangjoo of Fashion Biz]

- High-quality Sun Cream meets consumer's needs, sold out in 13 days after restocking.

- Exponentially growing attention from overseas, foreigners recommend this K-beauty sunscreen 

BENTON, a clean beauty brand of Benton (CEO Lee Jang-won), said that its fifth production sold out in 13 days after being restocked as the 

"Skin Fit Mineral Sun Cream" received exponentially growing attention from consumers.

Skin Fit Mineral Sun Cream has received a good response from consumers in the hot summers with moist and

soft application, natural tone-up, the highest grade of UV protection in Korea, and wrinkle improvement functions.

It is a mild sunscreen that has completed a Dermatological test, and a Non-comedogenic test, (an acne skin use suitability test) and

has become a hot topic among sunblock nomads as a "sun cream recommendation item." To take the lead in environmental protection,

it was also highly rated by consumers who value consuming products, excluding oxybenzone and octinosate, which cause coral reef whitening.

Beauty YouTubers also left positive reviews by recommending "Skin Fit Mineral Sun Cream." Not only micro influencers but also more than 1 million mega influencers praised it.

As it has excellent quality, "Skin Fit Mineral Cream" has stood out in the global market through word of mouth without large-scale overseas marketing.

According to the company, at the time of the 5th production plan, it overproduced supplies for domestic sales,

but it was sold out in 13 days after receiving them in early August as it did not predict overseas popularity.

A Benton official said, "In 2023, the Skin Fit Mineral Cream was sold out not only in Korea but also abroad, and it is positively evaluated internally."

Meanwhile, "Skin Fit Mineral Sun Cream" is currently in its sixth production and is scheduled to be restocked in early September.

News source : http://www.fashionbiz.co.kr/TN/?cate=2&recom=2&idx=202140