[Enet news reporter Hyun-Seo Kang]

- Men's care product that helps improve groin itchiness & odor, gets a lot of attention.

Clean beauty brand, BENTON Inc. (CEO, Jang-won Lee) said that Fresh Men's Wash entered Olive Young.

'Fresh Men's Wash' is a product jointly developed by Benton and 'Swan' who is a men's care beauty Youtuber.

‘Swan’ is a popular YouTuber that has a subscriber base of 280k subscribers

with content that emphasizes the importance of a man’s beauty care. It was developed from Swan's trendy

and technology of Benton R&D team with hypoallergenic clean beauty know-how.

This new product,' Fresh Men's Wash' is a men's care product that helps keep Y-zone refreshing

for men who feel uncomfortable with its groin odor and itchiness in the hot and humid weather.

You can feel immediate cooling and soothing effect after use.

It has completed 8 clinical tests for safe and effective use through the Human Skin Clinical Test Center.

As completed Dermatological test and antibacterial activity test, confirmed skin stimulation index of 0.00 and 99.9% of antibacterial activity.

In addition, it completed the clinical trials on odor improvement, moisturizing improvement, blood circulation improvement,

cooling effect, waste cleansing, and the temporary improvement of itching due to dryness.

An official from Benton said, "Fragile skin in the intimate area, which can be sweaty, humid, itching body odor, and hygiene in the hot summer

is an issue that any man can worry about. The men's cleanser has been developed to solve these concerns and problems.

Fresh Men's Wash was able to enter Olive Young thanks to the enthusiastic response from consumers,"

he said. "We will continue to research and develop men's beauty care products in the future."

Benton is a brand that strives for healthy beauty with the philosophy of excluding harmful and controversial ingredients.

For sustainable living and the environment, Benton strictly selects eco-friendly packages

and delivery packaging materials and adheres to strict manufacturing and quality control standards based

on the principle of small-scale production to provide fresh products to our consumers.

News Source : http://www.enetnews.co.kr/news/articleView.html?idxno=13252